Media is the way people reach the information provided on television, newspapers, magazines, radio or advertisement. As the world is changing, all its aspects both social and economic are also changing. Old Media is a kind of passive entertainment. The New Media penetrates all conversations and debates. If we talk about Social Media, it means that people are closely connected to the creator. The audience has an active dialogue with the content creators.
In the Old Media, all media aspects are separate. In the New, Media users have a great opportunity to share and mix video, radio (audio), and text in one program. The Old Media had to be popularized by media actors. Now, the New Media has a freeway for spreading in all the aspects of life. News fasting surpassed all branches in the Old Media.
The control of the Old Media was performed with the help of the group of people. The New Media allows every person to create his or her own idea and bring this idea out. The Old Media is also called Traditional Media as it is based upon the classical media tools and means. However, broadcasters of these media groups can cooperate and produce high-quality news and announcements.
The New Media can be interpreted as the blending in the traditional cultural rules and modern concepts of social manipulation. The main aim of this media style is to link all people around the world. It facilitates communication processes. People started to express themselves on the Internet more openly. The new media technologies encourage globalization. This globalization is a demonstration of how electronic communications bring people together all over the world. However, not everything is so positive as every change has its positive and negative factors. The public sphere is partly ruined by such an open cult of personality. The World Wide Web became abundant with different virtual communities. Sometimes, they can be very dangerous, especially for children.
National security is in danger according to such web communities like Facebook and Twitter. These two websites are able to gather all the needed information about their user. When the person signs in, he or she provides all the details about his or her living conditions. This automatic dossier can lead to further fraud and dangerous manipulations. What if the person just wants to find someone, or just to have a twenty-four-hours possibility to communicate.
It is obvious, that, nowadays, people share too much personal information. The most popular communicative programs are What's App, Viber, Skype, Google Hangouts, iMessage (in iPhones). The young generation is keen on them. It is almost impossible for youngsters to imagine their life without these programs. For example, during the exam, all the devices are forbidden. As soon as the exam is passed, all the students rush to their “technological friends”.
The next example refers to childhood. Adults remember their “salad days’ in such colorful and bright memories. The combined games, which were full of incredible acts and extraordinary imagination, encouraged children of that time to trust each other. Children could play together and share their emotions plainly.
Modern children just sit each in his or her room and play with their “computer friend”. They lose their sincerity and broad outlook. It is so sad as nowadays, there are numerous educational programs intended for online studying. However, children prefer computer games and helpless chatting. They have no resistance skills and no aspiration for an emotional shakeup.
As Svokos wrote, “Didn’t you grow up looking at old pictures of your family and friends? We’ve replaced passing those weathered photos around the table has with crowding around a laptop to click our ways through a Facebook album of ‘enhanced’ photos with embossed edges” (Svokos, “Head to Head-Print Photographs”)
The old photos bring out bright emotions and a powerful sense of family life. When we upload our photos on the Internet, we demonstrate our life to everybody, even to strangers. For what? Nothing can replace the family gathering. The 21st century has a disastrous problem. This problem is closely connected to psychology. The main plague is a chronic sense of loneliness. This psychological disease occurs after the excessive “online time-spending”. That means that too much time people experience the web. It is very easy to become dependent on the Internet but extremely difficult to get rid of this bad habit.
According to Michaelian, “In an interesting development that has come about as a result of the popularity of new media, old media networks and studios are now playing in the new media arena with consumers” (Michaelian, New and Social Media, Is There a Difference and Does It Matter?)
The New Media is a very prosperous business, but a very harmful to the growing up population. Very often the inexperienced teenagers become part of the trade process. There exists no administration of social networks to protect the users’ personal information. Your personal photos can have a second-hand audience. Later on, a person observes his or her property as a national possession. That is extremely offensive.
The real damage is directed to the interpersonal relations, as no online conversation can fully exchange the personal meeting, where all the real emotions and intentions are openly determined. Social networks cause thousands of quarrels, even divorces, every hour all around the world. People can become slaves of the Internet and online conversations. Phone calls may save the relationship, but nothing can be so appreciated as an eye to eye dialogue.